Apple/Humac
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Brand Repositioning
Introduction
Humac was founded in 2003. They are the largest independent Apple retailer in Europe with 22 locations. Humac have a strong partner relationship with Apple and are the Premium Reseller market leader in Scandinavia.
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Key Facts
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Largest Apple reseller in Europe
200m2 Flagship store concept
Through the line review of all communication items |
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