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LENTA
Background
Founded in 1993, Lenta is one of Russia’s leading and fastest growing hypermarket chains, generating nearly US$ 3 billion in sales in 2011. Its 42 stores are located in St Petersburg and Western Russia. Originally a cash and carry, the retailer has evolved into a value hypermarket in recent years. Lenta prides itself in providing customers with high quality goods, a large selection and the lowest prices on the market. Its mission? To help customers live a better life by spending less.
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