Latest news


August 22nd, 2014

Cycling across Great Britain for Children with Cancer UK

In case you wondered what our people do in their spare time, here’s a cracker. On 26 August, designer Ray Tsang embarks on a two-week, 1,000 mile cycle ride from Lands’ End to John O’Groats, in aid of Children with Cancer UK. Rather puts those of us spending summer holidays on a beach to shame.

We wish Ray all the best of luck in this amazing challenge to mind, body and spirit.

If you’d like find out more about why Ray’s doing this, donate, or leave a message of support please visit: www.justgiving.com/Raymond-and-Vega.

You can also follow Ray on twitter: @rayloves3d

children cancer

cyclist

 


July 24th, 2014

We’re hiring! Middleweight and aspiring senior 3D/interior designers

We’re looking for middleweight and aspiring senior 3D and interior designers to join our creative team in Spitalfields, the heart of East London’s creative hub. Do you have what it takes?

  • Must have minimum 6 years experience
  • Branded environments and retail expertise
  • Creative thinking is a must, but with a good understanding of the whole design process from strategy through to execution
  • Keen eye for detailing
  • Good sketching ability and solid knowledge of key software packages is critical
  • Can develop branded environments and experiences using pre-existing brand strategy, guidelines and templates

Lots of horizon-expanding opportunities, extra curricular activities, and potential travel for someone that’s got the energy, enthusiasm and creativity to contribute to our expanding team. Salary is negotiable, but we consistently pay above the market rate.

Interested? Then please send your CV and examples of work to cassie@mworldwide.co.uk

A final note… we’d love to reply to everyone that gets in touch, but sheer volume of applicants means we’re only able to reply to those people that make it to the next cut.


June 19th, 2014

New win! Swinton Insurance

Swinton Insurance has just turned to us to look at how its recent brand refresh can be best communicated within its portfolio of 360 retail branches.

We’ll be considering overarching design principles that manifest the brand’s identity and essence in the physical retail channel, reviewing in-branch communications to see how they can be better used to build brand awareness, and merchandising.

We can’t wait to get stuck in – this varied estate contains a mix of sizes and building types across the UK, and this is just the sort of challenge we relish.

Our client Kate Nicholson, Marketing Manager at Swinton Insurance, said:
We are pleased to be working with M Worldwide. They bring together a wealth of financial services experience together with a fresh approach to retail brand design.”


March 19th, 2014

Halifax shortlisted by The Drum Marketing Awards

We’re thrilled that our work with Halifax on its next generation of bank branches has been shortlisted by The Drum Marketing Awards in the Design Strategy of the Year category.

The results are proof positive of effective design – customers are moving away from using traditional counter services and that the design strategy is helping Halifax achieve, and often surpass, its targets. Amongst other things, traditional counter traffic was reduced by 21%, more than doubling the target, and there was a 28% increase in Net Promoter Scores. And the pilot was so successful that the scheme has become the standard roll out model for the business.

Winners will be announced on 8th May, so watch this space!

See Halifax case study


February 4th, 2014

Lenta sets out stall for London IPO

We’re thrilled that our client Lenta has just announced a potential billion-dollar flotation in London.

Even better (for us), The Times featured a wonderful photo of our identity work for the retailer, which is one of Russia’s leading and fastest growing hypermarket chains.

The aim of the flotation is to raise sufficient funds to double the size of its estate in Russia over the next three years.

See the full case study and images
See The Times article


January 20th, 2014

New win! Turkish supermarket Sok Marketler

We’ll be on the road and also on the ground with some staff in Turkey over the coming months, as we embark on a major strategic review, brand identity and retail design programme with supermarket chain Sok Marketler.

Owned by Yildiz Holding, the Turkish conglomerate active in retail and food production including Ulker, Sok has undergone significant investment and change in recent months.

With an estate of over 2,000 stores boosted by two recent mergers, our task is to develop the retailer’s brand positioning, brand identity, retail environments, and brand communications:

  • How can Sok be different from its main competitors?
  • How should the Sok proposition and customer journey evolve to increase shopper frequency and attract new customers?
  • How to develop the Sok brand identity, shopping experience, store design, and communications to increase dwell time in stores?
  • How to encourage a larger basket size and greater impulse behaviour amongst shoppers?

Mustafa Altindag, Sok’s General Manager, said: “We’re confident that M Worldwide’s considerable experience and expertise in the grocery retail and convenience market will help us achieve our ambition to become Turkey’s biggest grocery retailer.”


November 1st, 2013

Landsbankinn bank branch consultancy

Things are well under way with our latest Scandinavian client Landsbankinn , based in Reykjavik. It’s a leading Icelandic financial institution, with the largest branch network.

We’re working closely with the bank’s leadership and retail team to map out the vision for the future role of branches, the in-branch customer experience, and actual formats. Initial insights and new innovative thinking will be put into action later this year at a new cashless format for students, based at a Reykjavik university campus.

Jensina Kristin Bodvarsdottie, managing director for corporate development and HR at Landsbankinn said: “M Worldwide are experts in financial services retail environments. Customer needs are always their starting point. Not only this, but they have extensive experience working in Scandinavia, and particularly Iceland. We believe they’re the perfect choice for us.”


May 31st, 2013

New win! Flagship store and office environments for 365 Media

We’re thrilled that we’ve just appointed to work with 365 Media, Iceland’s largest mass media company. It operates six television channels, five radio stations and publishes the country’s most widely read paper, Frettabladid. The company just won a 4G license.

Our task is multi-faceted. We’re looking at retail environments for a new flagship store – to be a showcase for all their services, and especially help them to sell more TV subscription packages. And we’re also looking at their head office environments – to energise them and become more reflective of the company’s ambitions.

Our first challenge is to find the unifying threads that tie everything together from a brand experience perspective, and then to make it all happen.

Watch this space for more news towards the end of this year.


May 30th, 2013

Banius heats up the Russian sauna market

Banius 03 HI thumb

We’ve just completed a new brand positioning, brand identity, packaging, and other brand communications for Banius, the market challenging sauna accessories wholesaler in Russia.

The aim of the rebrand is to build a trusted Russian brand with European quality and design edge – at an affordable price. This is the result of Banius’ aspirations to become the sauna accessories brand of choice amongst retailers and consumers in Russia, against the context of established but more expensive competitors from Europe, and cheaper but lower quality imports from Asia.

See the full case study and images


May 30th, 2013

New win! Major retailer’s convenience offer

Things are a bit hush hush at the moment, but we’re working on the shopper journey, messaging and brand communications for a major retail brand’s convenience offer. Our job? To review how the convenience format and customer journey delivers ease, differentiation and scalable solutions.