July 24th, 2014
We’re hiring! Middleweight and aspiring senior 3D/interior designers
We’re looking for middleweight and aspiring senior 3D and interior designers to join our creative team in Spitalfields, the heart of East London’s creative hub. Do you have what it takes?
- Must have minimum 6 years experience
- Branded environments and retail expertise
- Creative thinking is a must, but with a good understanding of the whole design process from strategy through to execution
- Keen eye for detailing
- Good sketching ability and solid knowledge of key software packages is critical
- Can develop branded environments and experiences using pre-existing brand strategy, guidelines and templates
Lots of horizon-expanding opportunities, extra curricular activities, and potential travel for someone that’s got the energy, enthusiasm and creativity to contribute to our expanding team. Salary is negotiable, but we consistently pay above the market rate.
Interested? Then please send your CV and examples of work to email@example.com
A final note… we’d love to reply to everyone that gets in touch, but sheer volume of applicants means we’re only able to reply to those people that make it to the next cut.
June 19th, 2014
New win! Swinton Insurance
Swinton Insurance has just turned to us to look at how its recent brand refresh can be best communicated within its portfolio of 360 retail branches.
We’ll be considering overarching design principles that manifest the brand’s identity and essence in the physical retail channel, reviewing in-branch communications to see how they can be better used to build brand awareness, and merchandising.
We can’t wait to get stuck in – this varied estate contains a mix of sizes and building types across the UK, and this is just the sort of challenge we relish.
Our client Kate Nicholson, Marketing Manager at Swinton Insurance, said:
“We are pleased to be working with M Worldwide. They bring together a wealth of financial services experience together with a fresh approach to retail brand design.”
March 19th, 2014
Halifax shortlisted by The Drum Marketing Awards
The results are proof positive of effective design – customers are moving away from using traditional counter services and that the design strategy is helping Halifax achieve, and often surpass, its targets. Amongst other things, traditional counter traffic was reduced by 21%, more than doubling the target, and there was a 28% increase in Net Promoter Scores. And the pilot was so successful that the scheme has become the standard roll out model for the business.
Winners will be announced on 8th May, so watch this space!
February 4th, 2014
Lenta sets out stall for London IPO
We’re thrilled that our client Lenta has just announced a potential billion-dollar flotation in London.
Even better (for us), The Times featured a wonderful photo of our identity work for the retailer, which is one of Russia’s leading and fastest growing hypermarket chains.
The aim of the flotation is to raise sufficient funds to double the size of its estate in Russia over the next three years.
January 20th, 2014
New win! Turkish supermarket Sok Marketler
We’ll be on the road and also on the ground with some staff in Turkey over the coming months, as we embark on a major strategic review, brand identity and retail design programme with supermarket chain Sok Marketler.
With an estate of over 2,000 stores boosted by two recent mergers, our task is to develop the retailer’s brand positioning, brand identity, retail environments, and brand communications:
- How can Sok be different from its main competitors?
- How should the Sok proposition and customer journey evolve to increase shopper frequency and attract new customers?
- How to develop the Sok brand identity, shopping experience, store design, and communications to increase dwell time in stores?
- How to encourage a larger basket size and greater impulse behaviour amongst shoppers?
Mustafa Altindag, Sok’s General Manager, said: “We’re confident that M Worldwide’s considerable experience and expertise in the grocery retail and convenience market will help us achieve our ambition to become Turkey’s biggest grocery retailer.”
November 1st, 2013
Landsbankinn bank branch consultancy
Things are well under way with our latest Scandinavian client Landsbankinn , based in Reykjavik. It’s a leading Icelandic financial institution, with the largest branch network.
We’re working closely with the bank’s leadership and retail team to map out the vision for the future role of branches, the in-branch customer experience, and actual formats. Initial insights and new innovative thinking will be put into action later this year at a new cashless format for students, based at a Reykjavik university campus.
Jensina Kristin Bodvarsdottie, managing director for corporate development and HR at Landsbankinn said: “M Worldwide are experts in financial services retail environments. Customer needs are always their starting point. Not only this, but they have extensive experience working in Scandinavia, and particularly Iceland. We believe they’re the perfect choice for us.”
May 31st, 2013
New win! Flagship store and office environments for 365 Media
We’re thrilled that we’ve just appointed to work with 365 Media, Iceland’s largest mass media company. It operates six television channels, five radio stations and publishes the country’s most widely read paper, Frettabladid. The company just won a 4G license.
Our task is multi-faceted. We’re looking at retail environments for a new flagship store – to be a showcase for all their services, and especially help them to sell more TV subscription packages. And we’re also looking at their head office environments – to energise them and become more reflective of the company’s ambitions.
Our first challenge is to find the unifying threads that tie everything together from a brand experience perspective, and then to make it all happen.
Watch this space for more news towards the end of this year.
May 30th, 2013
Banius heats up the Russian sauna market
We’ve just completed a new brand positioning, brand identity, packaging, and other brand communications for Banius, the market challenging sauna accessories wholesaler in Russia.
The aim of the rebrand is to build a trusted Russian brand with European quality and design edge – at an affordable price. This is the result of Banius’ aspirations to become the sauna accessories brand of choice amongst retailers and consumers in Russia, against the context of established but more expensive competitors from Europe, and cheaper but lower quality imports from Asia.
May 30th, 2013
New win! Major retailer’s convenience offer
Things are a bit hush hush at the moment, but we’re working on the shopper journey, messaging and brand communications for a major retail brand’s convenience offer. Our job? To review how the convenience format and customer journey delivers ease, differentiation and scalable solutions.
May 9th, 2013
New win! London Zoo and Whipsnade Zoo multi-channel retail customer journey
We’ve just started working with the Zoological Society of London (ZSL), to review the retail and admissions customer journey for ZSL London Zoo and ZSL Whipsnade Zoo. It goes way beyond retail design – it’s a multi-channel consultation of the customer journey. The aim? To enhance the visitor experience at these amazing attractions, and increase ZSL’s profits so it can continue with its very important conservation work around the world.
Ever mindful of ZSL’s charitable status, we’ll be working in partnership with retail consultant Selina Fellowes to find short and long-term solutions that are cost effective, easy to implement, and demonstrate a good return on investment. We’ll review:
- The current retail estate at both zoos: including effectiveness of locations, internal use of retail space and flow, point of purchase, external fascias and surrounding areas, and technology enhancements.
- Products: matching with audience profiles, recommendations on what products should be sold, merchandising.
- Retail pricing strategy.
- Retail promotion: pre and post visit, on-site, and online.
- Multi channel retail messaging and brand communications.
Our client Julian Green, ZSL’s Head of Retail & Admissions, said: “We’re confident that M Worldwide will enhance the retail experience so that it’s inspiring and exciting, reflective of both zoo brands, and part of a fun day out. The agency’s experience working with various UK visitor attractions played a role in the appointment, but it’s their wider expertise in retail and understanding customers’ needs that will really add value to this programme.”
Initial short-term recommendations are expected to be implemented in time for the 2013 summer season.