October 3rd, 2011
Redesigning and implementing retail and visitor centre concepts for Welsh historic attractions
We’ve just been appointed, alongside shopfitting and fit out contractor Datum Contracts, by Cadw — the Welsh Government’s Historic Environment service — to develop a new approach to retail and visitor centre site design at Cadw’s historic visitor attractions. This will be initially trialled at Conwy Castle, North Wales. We’ll be creating a set of high level design principles that can be applied at Cadw’s many and varied historic properties across Wales, and Datum Contracts will fit out and implement those designs.
The pilot site is at the visitors’ centre at World Heritage Site Conwy Castle. A refurbished retail and visitor services space of 150 sq m (15,000 sq ft) will be officially unveiled in time for Easter 2012.
We’ll develop a design language which encompasses communications, visitor environment elements, lighting and a palette of colours and materials to reflect and portray Cadw’s ethos, as well as the rich and diverse history of Wales. Particular attention will be given to sourcing and specifying local materials with a strong Welsh provenance.
Elements from the overall design language will be used at each location to create a sympathetic and appropriate approach to new visitor centre interiors. This, together with the ability to change the proportions and scale of the various retail merchandise units, will allow each site to be designed to complement the historic period and character of each retail outlet, whether it is in an abbey, castle or more contemporary setting.
Our client Jayne Rowlands, Head of Visitor & Business Services at Cadw, says: “We look forward to M Worldwide and Datum Contracts delivering a solution that delights our visitors. Cadw has strived to achieve year-on-year growth in visitor numbers and the new retail interiors will support our strategy to enhance the overall visitor experience, whilst offering a recognisable and consistent retail identity at every site.”
August 1st, 2011
TK Maxx shortlisted for the Retail Week Interiors Awards
25 July 2011) We’re over the moon that our work for TK Maxx has been shortlisted by the Retail Week Interiors Awards for The UK Specialist Store Design of the Year (2,500 sq ft +).
TK Maxx embodies a new era of retail. Whilst name after name of high street stalwarts fall by the wayside – victims of their own inertia, lack of relevance and the Internet – TK Maxx continues to expand. Our design takes into consideration the dynamic TK Maxx business and operating model, its unique price positioning, known brand names and presents them using a new language of smaller boutiques. The flexibility of layout for features and fixtures means it can be easily adapted to other locations – with a kit of parts that really can get the most out of irregular multi-floored retail units.
The new concept confirms that value retailers who operate a low cost model can exceed customer expectations in terms of shopping experience and store environment.
Results since the launch of Gracechurch Street have well exceeded expectations. As testament to that success, the new design is now being rolled out to other city locations in the UK and Germany, including Solihull, Braunswerig and Bonn.
Alan Culverhouse, UK Vice President for TK Maxx confirms that “Since the launch of the new design of the Gracechurch Street store, the revenue and footfall have exceeded expectations.” He goes on to state that: “TK Maxx’ investment in design fees was recouped within the first week of launch.”
The new design also signifies the start of a new chapter for the retailer. Like the handful of successful retailers that have got the balance right in recessionary times, finding locations is harder and harder. Premium locations and high level shopping areas place great emphasis on an appropriate store mix. As the new design rolls out around the country and in other European cities, this new look has broadened opportunities for TK Maxx in terms of locations of stores.
Winners will be announced 29 September – fingers crossed!
July 27th, 2011
Redeveloping The Bath Visitor Information Centre
(19 July 2011) We’ve just won a 6-way pitch to fully redesign and refurbish The Bath Visitor Information Centre. We were asked to pitch following our very successful redevelopment of the Roman Baths main store which saw a 9% conversion rate increase of visitors to retail customers and a 12.8% increase in spend per visitor.
July 22nd, 2011
Redeveloping positioning and visual identity for London Graphic Centre
(London, 15 June 2011) We just won a four-way competitive pitch to redevelop London Graphic Centre’s positioning, messaging and visual identity.
London Graphic Centre is the leading supplier of graphic art material to professionals and students within the design and creative communities. Formed in 1973, the company currently sells an unparalleled choice products through three retail outlets, a state-of-the-art ecommerce website and mail order. All stores are managed by art and design graduates, who provide customers sound advice and guidance on products and usage.
May 19th, 2011
City Slicker Style
New TK Maxx store creates 95 new jobs
A brand new TK Maxx store is set to open its doors on Gracechurch Street, London EC3 in the heart of the City this October (2010) creating 95 new jobs. This new TK Maxx will feature over 14,000 sq ft of famous label fashion, shoes and accessories for men and women – all up to 60% of the RRP.
March 10th, 2010
Roman Baths Opens New Destination Store
This month saw the opening of the expanded and refurbished visitor shop at the Roman Baths in Bath – one of the country’s leading visitor attractions and the only major attraction managed by a local government authority (Bath & North East Somerset Council).
February 21st, 2010
M Worldwide develop brand and retail for Global Lottery Company
Editec Selects M Worldwide for Global Lottery Programme.
London Based agency M Worldwide have been appointed as brand and retail partner to lottery and gaming company Editec to develop a range of solutions from betting and gaming centres through to lottery sales outlets. M Worldwide were selected for their international brand and retail credentials and experience of complex global programmes.
December 6th, 2009
M Worldwide Selected for Royal Opera House Commercial Brief
The Royal Opera House in Covent Garden has selected Brand & Retail Specialists
M Worldwide to develop its existing retail offer and create new locations at its prestigious Covent Garden site.
November 10th, 2009
M Worldwide launches branding and instore presence for STEAMCREAM
John Lewis and Selfridges have recently seen the introduction of a new skincare brand – ‘STEAMCREAM’, with brand communications and instore presence designed by specialist Brand and Retail Agency M Worldwide.
September 15th, 2009
Design Week Inspired
David Martin contributes to the weekly Design Week Inspired column:
As a student at the Royal College of Art I lived in Greenwich in south east London and happened across the most original lunacy – a Sunday night comedy show called “Vic Reeves Big Night Out” at the Albany empire in nearby Deptford.