Research/Strategy
Insight lies at the heart of every retail and brand success story; into consumer thoughts and feelings, into markets, and into businesses. Our insight services bridge the gap between research and design. Specifically developed with brand and design output in mind, exploring the rational and emotional drivers that forge relationships between retailers and customers.
Customer
- In-store: tracking and understanding what people do in-store and why – and what stops them!
- Customer journey mapping: watching how different customer types try to accomplish their shopping goals.
- Customer interviews: one to one or in groups, finding out how customers relate to your offer.
Market
- Market intelligence gathering: surveying competitors – what they offer, how they operate and experiencing them first-hand.
- Shopping tours: inspiration and ideas – getting out of the office and into the retail environment to investigate retail successes.
- Industry trends: keeping tabs on retail news and customers changing needs in one or more market.
- Future planning: bespoke workshops where we work with clients to plan the future of their brand.
Organisation
- Stakeholder consultation: understanding people who are involved in the daily life of the business in retail. Getting different perspectives and developing the opportunities.
- Research review: looking at all the research you have available and using it.
- Employee research: talking to staff members to see how the store helps or hinders them in their work, and what else is possible. Listening to their insights and their ideas.
Brand Development
If you’re a client who wants to develop a new brand or re-position we can provide the insight work that helps define your brand. If you already have a well-defined, successfully positioned brand then our job is to interpret how your customers will experience your offer.
We have a tangible approach to brand. What we do as an agency leads to real things being built and communicated.
- Brand audit: identifying brand equities, opportunities and existing brand-consumer relationship.
- Brand strategy & positioning: defining the brand proposition, brand architecture and the brand-building requirements.
- Brand template: establishing core brand attributes going forward – brand essence & pillars, promise, personality & values, the differentiator, emotional and rational benefits, reasons to believe.
- Brand expression guidelines: showing how to communicate the brand and why, the core design and look & feel elements, and why the brand works in the way it does.
Graphic Communication
We understand customer needs, their mindset and how they shop your store or branch; communicating the right information at the right time.
We work with some of the biggest brands, continuously developing how they communicate with their customers.
We can create a complete communications package from scratch or focus on a particular challenge. We can help from a concept to delivery in store, from a prototype to a roll-out programme with guideline implementation packs.
Environmental Design
Our core competence is retail design and the delivery of holistic, consumer-focused brand experiences.
We can interpret brand strategy and understand our clients’ organisational objectives. We have a creative team of graphic and interior designers, 3D modelers, and space planners.
Multi-discipline
Working globally, we have expertise in working across the board, including brand development, logo design, corporate and graphic communication, environmental design, artworking guidelines and new concept development.
At the heart of M Worldwide’s design service is our ability to manifest words and thinking in an original way that builds the brand and delivers on strategy. We have worked on a wide range of projects for a long list of diverse clients.