The brand identity, communications and retail projects completed for us were undertaken in a highly professional way, and completed on time and on budget.
Redeveloping positioning and visual identity for London Graphic Centre
(London, 15 June 2011) We just won a four-way competitive pitch to redevelop London Graphic Centre’s positioning, messaging and visual identity.
London Graphic Centre is the leading supplier of graphic art material to professionals and students within the design and creative communities. Formed in 1973, the company currently sells an unparalleled choice products through three retail outlets, a state-of-the-art ecommerce website and mail order. All stores are managed by art and design graduates, who provide customers sound advice and guidance on products and usage.
Shona Peel, Managing Director of London Graphic Centre, says: “We want to be perceived as an unrivalled graphic art retailer that helps keep the heart of the professional creative design community beating. M Worldwide’s customer focused approach means we’re confident they’ll deliver a solution that ties in with our values to connect with our audiences in an innovative, individual and creative way.”
We’ve been tasked to clearly define London Graphic Centre’s positioning and go to market messaging based on its vision and core values, and to then create a visual identity, look and feel and brand guidelines. The visual identity will be applied to the retailer’s in-store signage, packaging, website, marketing communications and promotional merchandise.
David Martin, our Co-Managing Director, says of the appointment: “We look forward to bringing a new and exciting approach to a range of applications in-store and online that will engage with customers throughout their entire brand experience.”
The new visual identity is expected to launch in Autumn 2011.