STEAMCREAM
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Brand & ID, communications and merchandising
Background
STEAMCREAM is an all-in-one moisturiser for face, body and hands that has already taken the Japanese market by storm. This multipurpose cream-in-a-tin has been uniquely formulated using a pure, unrefined steam that gives it maximum absorption properties.
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Key Facts
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STEAMCREAM is a beauty brand which has taken the Japanese market by storm
Developed the brand positioning, communications and in-store presense for a wider launch in the UK
STEAMCREAM outsold John Lewis retail targets by four times in its first week of trading |
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тематические исследования