The brand identity, communications and retail projects completed for us were undertaken in a highly professional way, and completed on time and on budget.
TK Maxx shortlisted again – Oracle Retail Week Awards 2012
We’ve just heard fantastic news – our work for TK Maxx Gracechurch Street has been shortlisted by the Oracle Retail Week Awards 2012 as Store Design of the Year.
TK Maxx is bucking the tough times by continuing to grow and expand. The success of our retail design concept confirms that value retailers who operate a low cost model can exceed customer expectations in terms of shopping experience and store environment.
Results since the launch of Gracechurch Street have well exceeded expectations and the new design is now being rolled out to other city locations in the UK and Germany.
Recognising that many TK Maxx shoppers go into the stores two or three times a week to ‘find a bargain’, that the act of rummaging through the rails is an engaging and entertaining experience, and that there’s a constant stream of newness and freshness to its products, we developed a wide range of store principles around planning, shop front branding and windows, brand messaging, departmental fixtures, along with a new palette of lighting, materials and finishes. The result is a happy meeting of operational efficiency and flexibility that also creates more pauses for shoppers, more ways of presenting product.
Winners will be announced 15 March 2012 – watch this space!